Irish B&Bs – A simple idea to improve your web presence

Cloisters-BB-1Cloisters B&B in Kinsale have now launched their bi-lingual website.

I had encouraged them to add a German language part to their already existing website and they took me up on that suggestion and ordered a translation from me.

They are regularly rated Number 1 on TripAdvisor which is hardly surprising as offering a bi-lingual website demonstrates a large degree of forward thinking that is often not prevalent in the traditional market of Irish B&Bs and guest-houses.

I strongly believe that offering a German language part to a B&B website is a very effective and low cost opportunity to attract extra visitors from one of the most important markets for Irish Tourism and have now added a special translation part to my website focusing on website translations for B&Bs.

More info is available there but the biggest benefits of adding a German language part to your site are as follows:

You promote your property in one of the key markets

Outside of the English speaking countries (US, UK etc), German tourists make up the largest group of visitors to Ireland. They are well travelled and generally have enough income at their disposal to spend it well when in the country. German tourists may be cost conscious but they value good service. And from all visitors to Ireland they generally stay the longest.

For a full overview of the German Market Profile, please visit Tourism Ireland.

You are a market leader

Very few of your competitors currently have a German language website. So if you offer a site that presents your house in German by default you’d have a major competitive advantage over all the others. If German visitors browse through the online offerings they’d be automatically drawn to your website.

Search engines will love you 

Guess what property will feature when potential German visitors enter their German language key words in preparation of an upcoming stay? It is only natural that visitors search for information in their own native language first before possibly switching over to English. You are effectively adding Search Engine Optimization (SEO) to your web presence.

A translation will cost less than you may think

Most of the websites are not all that text heavy and usually feature property description, room rates, menus and general facilities. As such a translation can be done relatively fast.

That means that for a typical B&B the average cost would be somewhere in the region of about two room nights. So if you only attract one single extra German visitor, the translation may have already paid for itself!

If you’re a B&B or guest-house owner in need of a translation, please contact me.